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Consumer behaviour

Pani Lalata Keshari

Consumer behaviour - New Delhi Sonali Publications 2010 - 238p v

Contents
Preface;
1 Introduction;
2 Consumer behaviour a theoretical frame work;
3 Respondents profil;
4 Empirical analysis and factor analysis;
5 Summary of the findings and conclusion;
Bibliography;
Index

9788184112450


1. Consumer Law

343.071000 / PAN