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Trent, Judith S.

Political campaign communication : principles and practices / Judith S. Trent - 8th ed. - ix, 360 p. ; 26 cm. - Communication, media, and politics .

Preface; 1: Communication and Political Campaigns:
Part I: Principles of Political Campaign Communication;
2: Communicative Functions of Political Campaigns First Political Stage:
3: Communicative Styles and Strategies of Political Campaigns Preliminary Considerations Styles and Strategies of Campaigns Conclusions;
4: Communicative Mass Channels of Political Campaigning Early Studies Contemporary Studies Conclusions;
5: Communicative Types and Functions of Televised Political Advertising;
Part II: Practices of Political Campaign Communication;
6: Public Speaking in Political Campaigns;
7: Recurring Forms of Political Campaign Communication;

8: Debates in Political Campaigns;

9: Interpersonal Communication in Political Campaigns;

10: Advertising in Political Campaigns;

11: New Communication Technologies and Political Campaigns.




ISBN: 9781442243330 9781442243347 (pbk.)

LCCN: 2015035959

Subjects--Topical Terms:
Political campaigns.
Communication in politics.

Dewey Class. No.: 324.7 TRE