Library Catalogue
Consumer behaviour (Record no. 32244)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00914nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210521121857.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789380937397 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | n |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 343.071000 |
| Item number | GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta R C |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Alfa Publications |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 284p |
| Dimensions | v |
| 365 ## - TRADE PRICE | |
| Price amount | Rs. 750 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents:<br/>Preface;<br/>1 Introduction to Consumer Behaviour;<br/>2 Decision-Making and Purchasing Behaviour;<br/>3 Attitude Psychology;<br/>4 Change in consumer Behaviour;<br/>5 Motivation to Consumer;<br/>6 Effects of Public Image;<br/>7 Principles of Consumer Perception;<br/>8 Consumer Models;<br/>9 Reference Group and Cultural Behaviour;<br/>10 Role of Family;<br/>11 Attitude Formation and Behaviour;<br/>12 Marketing Research for Consumers;<br/>Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. Consumer Law |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jain T C |
| -- | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKs |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLS | NLS | Library Compactors | 30/05/2017 | 750.00 | 343.071 GUP | 29184 | 30/05/2017 | 30/05/2017 | BOOKs |