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The law of reputation and brands in the Asia Pacific / edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson.

Contributor(s): Publication details: Cambridge ; New York : Cambridge University Press, 2012.Description: xvi, 279 p. : ill. ; 24 cmISBN:
  • 9781107017726 (hbk.)
Subject(s): DDC classification:
  • 346.04/8 23
LOC classification:
  • K1559 .L39 2012
Online resources:
Contents:
Table of Contents: Part I. Trade Marks and Brands: 1. What is the value of a brand to a firm? Don O'Sullivan, Kwanghui Lim and Janice Luck 2. The social benefits and costs of trade marks and brands Christine Greenhalgh Part II. Personal Reputation: 3. Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region David Tan 4. No personality rights for pop stars in Hong Kong? Peter K. Yu 5. Fashioning personality rights in Australia Andrew T. Kenyon and Megan Richardson Part III. Brands and Personality: 6. Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: divergence and a cultural exploration Khaw Lake Tee, Tay Pek San and Ng-Loy Wee Loon 7. Reproduction rights in US trade mark law Graeme W. Austin 8. From magic charms to symbols of wealth: well-known trade marks in Indonesia Christoph Antons 9. Names as brands: moral rights and the 'unreasonable' pseudonym in Australia Elizabeth Adeney Part IV. Measures: 10. The use of survey evidence in Australian trade mark and passing off cases Vicki Huang, Kimberlee Weatherall and Elizabeth Webster 11. The place of expert evidence in unfair competition cases: the Australian experience Sam Ricketson Part V. New Horizons: 12. Geographical indications: Europe's strange chimera or developing countries' champion? Melissa de Zwart 13. Branding traditional peoples' traditional knowledge Susy Frankel.
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BOOKs NLS Library Compactors 346.048 KEN (Browse shelf(Opens below)) Available 27734

Includes bibliographical references and index.

Table of Contents:
Part I. Trade Marks and Brands:
1. What is the value of a brand to a firm? Don O'Sullivan, Kwanghui Lim and Janice Luck
2. The social benefits and costs of trade marks and brands Christine Greenhalgh
Part II. Personal Reputation:
3. Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region David Tan
4. No personality rights for pop stars in Hong Kong? Peter K. Yu
5. Fashioning personality rights in Australia Andrew T. Kenyon and Megan Richardson
Part III. Brands and Personality:
6. Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: divergence and a cultural exploration Khaw Lake Tee, Tay Pek San and Ng-Loy Wee Loon
7. Reproduction rights in US trade mark law Graeme W. Austin
8. From magic charms to symbols of wealth: well-known trade marks in Indonesia Christoph Antons
9. Names as brands: moral rights and the 'unreasonable' pseudonym in Australia Elizabeth Adeney
Part IV. Measures:
10. The use of survey evidence in Australian trade mark and passing off cases Vicki Huang, Kimberlee Weatherall and Elizabeth Webster
11. The place of expert evidence in unfair competition cases: the Australian experience Sam Ricketson
Part V. New Horizons:
12. Geographical indications: Europe's strange chimera or developing countries' champion? Melissa de Zwart
13. Branding traditional peoples' traditional knowledge Susy Frankel.