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Consumer education

By: Contributor(s): Publication details: New Delhi Dominant Publishers & Distributors 2013Description: 188p vISBN:
  • 9789382007005
Subject(s): DDC classification:
  • 343.071000 GAN
Contents:
Contents: Preface; 1. Importance of consumer education; 2. Market and market forms; 3. Business cycles; 4. Marketing channels; 5. Consumer wants; 6. Consumer choice; 7. Consumer buying; 8. Buying process; 9. Consumer aids for making choice; 10. Problems faced by consumers in the market; 11. Consumer protection; 12. Role of educational and research institutes in promoting consumer awareness and consumer rights; Bibliography
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Item type Current library Shelving location Call number Status Barcode
BOOKs NLS Library Compactors 343.071 GAN (Browse shelf(Opens below)) Available 29178

Contents:
Preface;
1. Importance of consumer education;
2. Market and market forms;
3. Business cycles;
4. Marketing channels;
5. Consumer wants;
6. Consumer choice;
7. Consumer buying;
8. Buying process;
9. Consumer aids for making choice;
10. Problems faced by consumers in the market;
11. Consumer protection;
12. Role of educational and research institutes in promoting consumer awareness and consumer rights; Bibliography