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Advertising, society, and consumer culture

By: Contributor(s): Publication details: New Delhi Reference Press 2011Description: 197p viiISBN:
  • 9788184050677
Subject(s): DDC classification:
  • 343.071000 HOV
Contents:
Summary: Advertising, Society, and Consumer Culture is designed as a core textbook for courses in Advertising and Society. Authors Roxanne Hovland and JJoyce Wolburg develop an integrated, theory-based perspective that provides students with a framework for understanding past, present, and future issues in advertising communications. Chapters cover the entire range of social, political, cultural, regulatory, and economic issues surrounding advertising and its role in modern society. Among the many social issues discussed are advertising and gender stereotyping, advertising to venerable audiences, and the distribution of wealth in a consumer society
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BOOKs NLS Library Compactors 343.071 HOV (Browse shelf(Opens below)) Available 29191

Summary:
Advertising, Society, and Consumer Culture is designed as a core textbook for courses in Advertising and Society. Authors Roxanne Hovland and JJoyce Wolburg develop an integrated, theory-based perspective that provides students with a framework for understanding past, present, and future issues in advertising communications. Chapters cover the entire range of social, political, cultural, regulatory, and economic issues surrounding advertising and its role in modern society. Among the many social issues discussed are advertising and gender stereotyping, advertising to venerable audiences, and the distribution of wealth in a consumer society