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The evolutionary bases of consumption /
Publication details: London : Psychology Press, 2010.Description: xx, 339 p. ; 24 cmISBN:- 080585150X (pbk.)
- 339.47 SAA
Contents:
Introduction;
1. What Is Evolutionary Psychology;
2. Consumer Research-Domain-General & Proximate-Level Theorizing;
3.Consumption & Darwinian Modules;
4. Advertising Content and Media Effects-Mirrors of Human Nature;
5. The Darwinian Roots of Cultural Products;
6. The Darwinian Roots of "Darkside" Consumption;
7. Benefits of Darwinizing Consumer Research.
| Item type | Current library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
BOOKs
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NLS | General Stacks | 339.47 SAA (Browse shelf(Opens below)) | Available | 29373 |
Introduction;
1. What Is Evolutionary Psychology;
2. Consumer Research-Domain-General & Proximate-Level Theorizing;
3.Consumption & Darwinian Modules;
4. Advertising Content and Media Effects-Mirrors of Human Nature;
5. The Darwinian Roots of Cultural Products;
6. The Darwinian Roots of "Darkside" Consumption;
7. Benefits of Darwinizing Consumer Research.