Table of contents
Preface
Guided Tour
AcknowledgementsPart One: An Introduction to Strategy
1.The Concept of Strategy
2.Strategy and Organization
Part Two: Economic Analysis for Strategic Decisions
3.The Microeconomics of Strategy
4.The Macroeconomics of Strategy
5.Industry Analysis and Competitive Strategy
Part Three: Strategy Analysis
6.Competitive Strategy: the Analysis of Strategic Position
7.Competitive Strategy: the Analysis of Strategic Capability
8.Competitive Strategy: moving from theory to practice
9.Corporate Strategy: Adding Value in Multi-Business Firms
10.Corporate Strategy: Mergers, Acquisitions and Strategic Alliances
11.Global Strategies and International Advantage
12.Strategy in the New Economy
Part Four: Strategy and Practice
13.Process Analysis for Strategic Decisions
14.Risk ,Uncertainty and Strategy
15.Managing Strategic Change
16.Strategy and the Learning Organization
17.Corporate Governance

Part Five: Strategy as System
18.Analysing and measuring strategic performance
19.Knowledge, information and innovation strategy
20.Total quality, customer value and process impacts
21.Managing business value as a system: value creation from a systems perspective Challenges in strategy: Final thoughts and Postscript Case Study Section
These end of chapter cases feature in BOTH the text only and text and cases version and are 1-6 pages in length.
1. The Harder Hard Sell: The new challenges facing the advertising industry
2. Made in Japan: How Japan is competing with low-cost Chinese competitors
3. The Novotel Value Chain: How a hotel chain develops its competitive advantages
4. Mobile Telephone and the move from 2G to 3G: new technology in communications
5. Dell: analysing the supply chain
6. Brand extension with Jacuzzi: how firms such as Dior extend their product range
7. Stelios Haji Ioannou: Entrepreneurship at easyjet
8. Old Dogs, New tricks: the need for focus in large conglomerates
9. Disney: The battle for the Magic Kingdom: Comcast's bid to acquire Disney
10. International law firms: getting the right global balance
11. How good is Google: the challenges faced by the search engine
12. Browser Wars: Netscape's new Gecko browser challenges Microsoft
13. Freud Finance and Folly: human intuition and risk
14. Decisions Risk and Uncertainty: A historical case shows how Kodak and Polaroid demonstrate game theory in practice
15. How to manage a dream factory: the management challenges in media and entertainment
16. Future learning: conflicts in strategy
17. Disney: The case against Michael Eisner- corporate governance issues
18. Continental Household Mortgage Co: a finance company develops its strategy
19. Proctor and Gamble: How Durk Jager, CEO, wants to turn P+G into a innovative company
20. Wasting Disease: quality crisis in healthcare
21. 'Oh, the joy of the journey' - Anita Roddick on social responsibility at Body Shop
Additional Case Studies. These additional longer (8-12 pages) cases are included in the Text and Cases edition, and often feature financial data.
1. Core competence at NEC and GTE
2. Honda A and B
3. Phil Knight: managing Nike's transformation
4. Finland and Nokia
5. Rockware
6. EasyJet
7. Hewlett-Packard: Creating a virtual supply chain
8. Canon: competing on capabilities
9. LVMH managing the multi-brand conglomerate
10. HSBC migrating for value
11. The house that Branson built: Virgin's entry into the new millennium
12. Rank Xerox: global transfer of best practices
13. Cola wars in China: the future is here
14. The Leo Burnett Company Ltd. virtual team management
15. The Formula 1 Constructors
16. Ferrari: Transforming the Prancing Horse
17. IKEA culture as competitive advantage
18. BSkyB embracing the digital revolution
19. Battle for critical mass in the UK mobile communications industry
20. Low cost airlines
21. Diageo: From Beds, to Burgers, to Booze - Grand Metropolitan and the creation of a drinks giant
22. The hostile bid for blue circle
23. BA profits in flight
24. House of Townend: Electronic commerce opportunities in the UK wine trade
25. Shell Shock: why do good companies do bad things?
26. Abrakebabra: Surviving the franchisee revolt
27. Creyf: David against Goliath in the European temping industry
28. Strategy and performance management at DSM
29. Gatetrade.com: The making of the first Nordic B2B market place
30. Strategic groups in consulting firms