Table of contents
Part 1. Introduction:
A Tale of Two Disciplines. M.Wanke,
What's Social about Consumer Behavior? R.S. Wyer, Jr., R. Adaval,
Social Psychology and Consumer Psychology: An Unexplored Interface.
Part 2. The Construal of Consumer Judgments and Decisions. T. Eyal, N. Liberman, Y. Trope,
Psychological Distance and Consumer Behavior: A Construal Level.Theory Perspective. A. Dijksterhuis, R.B. van Baaren, K.C.A. Bongers, M.W. Bos, M.L. van Leeuwen, A. van der Leij,
The Rational Unconscious: Conscious Versus Unconscious
Thought in Complex Consumer Choice. H. Bless, R. Greifenender,
Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions. A. Chernev, R. Hamilton,
Compensatory Reasoning in Choice.
Part 3. Affective and Cognitive Feelings in Consumer Judgment. J. De Houwer,
Conditioning as a Source of Liking: There is Nothing Simple About It. M.T. Pham,
The Lexicon and Grammar of Affect-As-Information in Consumer Decision Making: The GAIM. N. Schwarz, H. Song, J. Xu,
When Thinking is Difficult: Metacognitive Experiences as Information.
Part 4. Social and Media Influences on Judgment and Behavior. S. Shavitt, A.Y. Lee, C.J. Torelli,
Cross-Cultural Issues in Consumer Behavior. L.J. Shrum,
Television Viewing and Social Reality: Effects and Underlying Processes. N.J. Goldstein, R.B. Cialdini,
Normative Influences on Consumption and Conservation Behaviors. A. Kirmani, M.C. Campbell,
Taking the Target's Perspective: The Persuasion Knowledge Model.
Part 5. Goals and Self-regulation. A.Y. Lee, E.T. Higgins,
The Persuasive Power of Regulatory Fit. M. Friese, W. Hofmann, M. Wanke,
The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures. A. Fishbach, Y. Zhang,
The Dynamics of Self-Regulation: When Goals Commit Versus Liberate.