000			01206cam a22002178i 4500
001			19267795
005			20260210072709.0
008			160909s2016 cau b 001 0 eng
010			_a 2016029026
020			_a9789386042323
082			_a343.071 MAH
100	1		_aMahajan, Vijay
245	1	0	_aRise of rural consumers in developing countries : _bharvesting 3 billion aspirations / _cVijay Mahajan
264		1	_aNew Delhi : _bSAGE, _c2016.
300			_axxv,168 p. ; _c25 cm.
505			_aForeword by A. Didar Singh and Nirankar Saxena Preface: A Rural Odyssey Acknowledgements RECOGNIZING THE RURAL OPPORTUNITY The Rural Consumer Opportunity Planting the Seeds of Prosperity in the Rural World The Influence of Religion in the Emerging Rural World GROWING AND REAPING RURAL OPPORTUNITY Growing Consumers in Emerging Rural Markets Plowing New Routes to Rural Markets Seeding Innovation and Prosperity Through Technology Harnessing Innovation to Solve Social Problems THE RURAL CHALLENGES The End of the Last Mile
650		0	_aConsumers _zDeveloping countries.
650		0	_aRural population _zDeveloping countries.
650		0	_aConsumption (Economics) _zDeveloping countries.
942			_2ddc _cBK
999			_c112092 _d112092