| 000 | 01181nam a2200229Ia 4500 | ||
|---|---|---|---|
| 999 |
_c19166 _d19166 |
||
| 003 | OSt | ||
| 005 | 20210915121237.0 | ||
| 008 | 160316s2000 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780409316797 | ||
| 040 | _cn | ||
| 082 |
_a343.084000 _bCLA |
||
| 100 | _aClarke Bruce | ||
| 245 | _aMarketing and the law | ||
| 250 | _a2nd | ||
| 260 |
_aAustralia _bButterworths _c2000 |
||
| 300 |
_a594p _cxiii |
||
| 365 | _bGratis | ||
| 505 | _aContents: 1. Introduction to the law of marketing; 2. Intellectual property; 3. Patents for inventions; 4. Trade secrets; 5. Copyright; 6. Designs for industrial products; 7. Trade designations: passing off and unfair trading; 8. Trade designations: registration of trade marks; 9. Product packaging and labelling; 10. Product liability; 11. Advertising; 12. Selling techniques and electronic business; 13. Introduction to competition law; 14. Markets, competition and authorisation; 15. Collusive conduct; 16. Misuse of market power; 17. Mergers; 18. Resale price maintenance; 19. The Distribution process. | ||
| 650 | _a1. Marketing - Law - Legislations - Australia | ||
| 700 |
_aSweeney Brendan _a |
||
| 942 |
_2ddc _cBK |
||