000			01892cam a2200349 i 4500
001			23080594
005			20240528105446.0
008			230425s2023 enk b 001 0 eng
010			_a 2023019695
020			_a9781509966097 _q(hardback)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aK627 _b.P477 2023
082	0	0	_a346.02 _223/eng/20230728
100	1		_aPerot, Emma, _eauthor.
245	1	0	_aCommercialising celebrity persona : _bintellectual property law and practice / _cEmma Perot.
246	3		_aCommercializing celebrity persona
264		1	_aOxford, UK ; _aNew York, NY : _bHart Publishing, an Imprint of Bloomsbury Publishing, _c2023.
300			_axxi, 222 pages ; _c25 cm
336			_atext _btxt _2rdacontent
365			_bRs. 9257.00
504			_aIncludes bibliographical references (pages 199-213) and index.
505	0		_aLegal regulation of persona in the UK, New York, and California -- What influences behaviour? -- Dispute resolution -- Advertising industry -- Merchandising industry -- Film and television industry -- Reality sports video games.
520			_a"This book investigates the commercialisation of celebrity persona in the UK, New York, and California. Interviews with 68 practitioners across the advertising, merchandising, film, and video game industries provide insight on the differences in approaches across jurisdictions, as well as the similarities caused by non-legal factors. Furthermore, the book addresses the developments in technology, social media, and social norms that have made collaboration attractive to maintain favour with fans"-- _cProvided by publisher.
650		0	_aPersonality (Law)
650		0	_aCelebrities _xLegal status, laws, etc.
650		0	_aIntellectual property.
650		0	_aPublicity (Law)
650		0	_aAdvertising laws.
650		0	_aPersona (Psychoanalysis)
942			_2ddc _cBK
999			_c212546 _d212546