000			01565nam a2200229Ia 4500
999			_c22004 _d22004
003			OSt
005			20211005164621.0
008			160316s2000 xxu||||| |||| 00| 0 eng d
020			_a978034911446
020			_a9780316346627
040			_c.
082			_a302.21 GLA _bGLA
100			_aGladwell Malcolm
245			_aThe tipping point : How little things can make a big difference
260			_aLondon _bAbacus Books _c2000
300			_a279p
365			_b Rs.252
505			_aContents I N T R O D U C T I O N 3 ONE The T H R E E Rules Of Epidemics 15; TWO; The Law Of The Few: C O N N E C T O R S , Mavens, And Salesmen 30; THREE; The S T I C K I N E S S Factor: Sesame Street, Blue's Clues, And The E D U C A T I O N A L Virus 89; Downloaded From Www.Lifebooks4all.Blogspot.Com VIII T H F T I P P I N G P O I NT FOUR; The Power Of C O N T E XT; ( P A R T One): Bernie Goetz And The Rise And Fall Of New York City Crime 133; FIVE; The Power Of Context; ( P A R T Two): The Magic Number One H U N D R E D And Fifty 169; SIX; Case Study: Rumors, S N E A K E R S , And The Power Of T R A N S L A T I O N 193; SEVEN; Case Study: Suicide, Smoking, And The Search For The U N S T I C K Y C I G A R E T T E 216; EIGHT; C O N C L U S I O N : Focus, Test, And Believe 253; E N D N O T E S 260; A C K N O W L E D G M E N T S 271 Index
650			_a1. Social Psychology2. Contagion -Social Psychology3. Causation4. Context Effects -Psychology
700			_a _a
942			_2ddc _cBK