| 000 | 00788nam a2200217Ia 4500 | ||
|---|---|---|---|
| 999 |
_c29415 _d29415 |
||
| 003 | OSt | ||
| 005 | 20210420130316.0 | ||
| 008 | 160316s2011 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788183874403 | ||
| 040 | _cNLS | ||
| 082 | _a343.071 RAM | ||
| 100 | _aRamaeshwaran B | ||
| 245 | _aConsumer behaviour and promotional strategies | ||
| 260 |
_aNew Delhi _bSerials Publicatons _c2011 |
||
| 300 |
_a261p _cxi |
||
| 365 | _b Rs. 995 | ||
| 505 | _aContents: 1. Introduction. 2. Review of literature. 3. Automobile industry-An overview. 4. Consumer behaviour and promotional strategies in the small car market. 5. Findings, conclusions and recommendations. Bibliography. Interview schedule. | ||
| 650 | _a1. Consumer Protection - Behaviour | ||
| 700 |
_a _a |
||
| 942 |
_2ddc _cBK |
||