000			03042cam a2200397 a 4500
999			_c30409 _d30409
001			17059753
003			OSt
005			20210606214850.0
008			111128s2012 enka b 001 0 eng
010			_a 2011049111
020			_a9781107017726 (hbk.)
040			_aDLC _cDLC _dDLC
042			_apcc
043			_aa------ _ap------
050	0	0	_aK1559 _b.L39 2012
082	0	0	_a346.04/8 _223
245	0	4	_aThe law of reputation and brands in the Asia Pacific / _cedited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson.
260			_aCambridge ; _aNew York : _bCambridge University Press, _c2012.
300			_axvi, 279 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505			_aTable of Contents: Part I. Trade Marks and Brands: 1. What is the value of a brand to a firm? Don O'Sullivan, Kwanghui Lim and Janice Luck 2. The social benefits and costs of trade marks and brands Christine Greenhalgh Part II. Personal Reputation: 3. Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region David Tan 4. No personality rights for pop stars in Hong Kong? Peter K. Yu 5. Fashioning personality rights in Australia Andrew T. Kenyon and Megan Richardson Part III. Brands and Personality: 6. Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: divergence and a cultural exploration Khaw Lake Tee, Tay Pek San and Ng-Loy Wee Loon 7. Reproduction rights in US trade mark law Graeme W. Austin 8. From magic charms to symbols of wealth: well-known trade marks in Indonesia Christoph Antons 9. Names as brands: moral rights and the 'unreasonable' pseudonym in Australia Elizabeth Adeney Part IV. Measures: 10. The use of survey evidence in Australian trade mark and passing off cases Vicki Huang, Kimberlee Weatherall and Elizabeth Webster 11. The place of expert evidence in unfair competition cases: the Australian experience Sam Ricketson Part V. New Horizons: 12. Geographical indications: Europe's strange chimera or developing countries' champion? Melissa de Zwart 13. Branding traditional peoples' traditional knowledge Susy Frankel.
650		0	_aBrand name products _xLaw and legislation _zAsia.
650		0	_aBrand name products _xLaw and legislation _zPacific Area.
650		0	_aReputation (Law)
650		0	_aLibel and slander.
650		0	_aNames, Personal _xLaw and legislation.
700	1		_aKenyon, Andrew T.
700	1		_aNg-Loy, Wee Loon.
700	1		_aRichardson, Megan.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1205/2011049111-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1205/2011049111-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1205/2011049111-t.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK