| 000 | 00914nam a2200217Ia 4500 | ||
|---|---|---|---|
| 999 |
_c32244 _d32244 |
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| 003 | OSt | ||
| 005 | 20210521121857.0 | ||
| 008 | 160316s2011 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789380937397 | ||
| 040 | _cn | ||
| 082 |
_a343.071000 _bGUP |
||
| 100 | _aGupta R C | ||
| 245 | _aConsumer behaviour | ||
| 260 |
_aNew Delhi _bAlfa Publications _c2011 |
||
| 300 |
_a284p _cv |
||
| 365 | _b Rs. 750 | ||
| 505 | _aContents: Preface; 1 Introduction to Consumer Behaviour; 2 Decision-Making and Purchasing Behaviour; 3 Attitude Psychology; 4 Change in consumer Behaviour; 5 Motivation to Consumer; 6 Effects of Public Image; 7 Principles of Consumer Perception; 8 Consumer Models; 9 Reference Group and Cultural Behaviour; 10 Role of Family; 11 Attitude Formation and Behaviour; 12 Marketing Research for Consumers; Index | ||
| 650 | _a1. Consumer Law | ||
| 700 |
_aJain T C _a |
||
| 942 |
_2ddc _cBK |
||