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008 160316s2000 xxu||||| |||| 00| 0 eng d
020 _a9781844800865
040 _cn
082 _a340.028000
_bWAL
100 _aWalker Kevin
245 _aManaging key clients : Securing the future of the professional services firm
260 _aLondon
_bContinum
_c2000
300 _a198p
_cix
365 _bGratis
505 _aTable of contents Section 1: Setting the Scene; 1 Finding the Motivation; 2 Clients, Key Clients and Crown Jewels. Section 2: Developing the Relationship; 3 Setting and Meeting Client Expectations; 4 Marketing to Clients; 5 Selling to Clients; 6 Cross-selling to Clients. Section 3: Key Client Planning; 7 Forming the Plan; 8 Using Supporting Technology. Section 4: Issues for the Firm; 9 Managing Key Client Relationships; 10 Values and Characteristics in Key Client Management; Appendix: Key Client Management Health check Analysis; Index
650 _a1.Professional Responsibility - U K2.Lawyers - Clients - Management
700 _aDenvir Paul
_aFerguson Cliff
942 _2ddc
_cBK