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999 _c37954
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008 160316s2002 xxu||||| |||| 00| 0 eng d
020 _a9780333939161
040 _cn
082 _a923.200000
_bIMA
100 _aInam Syeda
245 _aThe making of advertising : Gleanings from Subhas Ghosal
260 _aNew Delhi
_bMacmillan India
_c2002
300 _a400p
_cxvii
365 _bGratis
505 _aBook Description Subhas Ghosal was a towering personality in the profession and in the business of advertising. He is widely considered as one of the founding fathers of advertising in India. This book provides rare learning for all advertising professionals and also the g
650 _a1. Advertising Executives - India - Biography
700 _a
_a
942 _2ddc
_cBK