| 000 | 02213nam a2200217Ia 4500 | ||
|---|---|---|---|
| 999 |
_c39761 _d39761 |
||
| 003 | OSt | ||
| 005 | 20210203161222.0 | ||
| 008 | 160316s2015 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780199388523 | ||
| 040 | _cn | ||
| 082 |
_a343.071000 _bSHA |
||
| 100 | _aSharon Ng | ||
| 245 | _aHandbook of culture and consumer behavior | ||
| 260 |
_aOxford _bOxford University Press _c2015 |
||
| 300 | _a360p | ||
| 365 | _b Rs. 2,100 | ||
| 505 | _aTable of Contents Chapter 1: History of Culture and Consumer Behavior and Future Research Directions Sharon Ng and Angela Y. Lee Part I: Worldview, Knowledge Structure, and Emotion Chapter 2: Cultural Worldview and Cognition Virginia S. Y. Kwan, Yexin J. Li, Andrew E. White, and Ryan P. Jacobson Chapter 3: Cultural Differences in Procedural Knowledge and Their Impact on Consumer Behavior Robert S. Wyer, Jr. Chapter 4: Consumer Behavior, Culture, and Emotion Jeanne L. Tsai, Louise Chim, and Tamara Sims Chapter 5: Categories of Cultural Variations Sharon Shavitt and Minkyung Koo Part II: Attitudes, Persuasion, and Response Biases Chapter 6: Culture and Persuasion Nidhi Agrawal Chapter 7: The Effects of Self-Construal Fit on Motivation, Attitudes, and Charitable Giving Angela Y. Lee and Tonya Williams Bradford Chapter 8: Response Biases in Cross-Cultural Measurement Hans Baumgartner and Bert Weijters Part III: Branding and Brand Relationships Chapter 9: Culture, Emotions, and Nation Equity Cathy Yi Chen, Durairaj Maheswaran, Jie Wei, and Prashant Saxena Chapter 10: Globalization and Exclusionary Responses to Foreign Brands Dongmei Li, Robert Kreuzbauer, and Chi-yue Chiu Chapter 11: Culture and Branding Sharon Ng, Rohini Ahluwalia, and Michael J. Houston Chapter 12: Culture and Brand Relationships Zeynep Gürhan-Canli and Gülen Sarial-Abi Chapter 13: Culture and Brand Iconicity Carlos J. Torelli and Shirley Y. Y. Cheng Part IV: Culture and Consumption Chapter 14: Culture and Materialism Russell Belk Chapter 15: Culture, Self-Regulation, and Impulsive Consumption Akshay Rao | ||
| 650 | _a1. Consumer Law - Consumption 2. Consumer Behavior - Cross Culture Studies | ||
| 700 |
_aLee Angela Y _a |
||
| 942 |
_2ddc _cBK |
||