Library Catalogue
Rise of rural consumers in developing countries : (Record no. 112092)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01206cam a22002178i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19267795 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260210072709.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160909s2016 cau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016029026 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386042323 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 343.071 MAH |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mahajan, Vijay |
| 245 10 - TITLE STATEMENT | |
| Title | Rise of rural consumers in developing countries : |
| Remainder of title | harvesting 3 billion aspirations / |
| Statement of responsibility, etc. | Vijay Mahajan |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New Delhi : |
| Name of producer, publisher, distributor, manufacturer | SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv,168 p. ; |
| Dimensions | 25 cm. |
| 505 ## - Contents | |
| Contents | Foreword by A. Didar Singh and Nirankar Saxena Preface: A Rural Odyssey Acknowledgements RECOGNIZING THE RURAL OPPORTUNITY The Rural Consumer Opportunity Planting the Seeds of Prosperity in the Rural World The Influence of Religion in the Emerging Rural World GROWING AND REAPING RURAL OPPORTUNITY Growing Consumers in Emerging Rural Markets Plowing New Routes to Rural Markets Seeding Innovation and Prosperity Through Technology Harnessing Innovation to Solve Social Problems THE RURAL CHALLENGES The End of the Last Mile |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| Geographic subdivision | Developing countries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Rural population |
| Geographic subdivision | Developing countries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumption (Economics) |
| Geographic subdivision | Developing countries. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKs |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLS | NLS | Library Compactors | 05/11/2018 | 795.00 | 343.071 MAH | 35593 | 05/11/2018 | 05/11/2018 | BOOKs |