Library Catalogue
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Rise of rural consumers in developing countries : harvesting 3 billion aspirations / Vijay Mahajan
Publisher: New Delhi : SAGE, 2016Description: xxv,168 p. ; 25 cmISBN:- 9789386042323
- 343.071 MAH
Contents:
Foreword by A. Didar Singh and Nirankar Saxena Preface: A Rural Odyssey Acknowledgements RECOGNIZING THE RURAL OPPORTUNITY The Rural Consumer Opportunity Planting the Seeds of Prosperity in the Rural World The Influence of Religion in the Emerging Rural World GROWING AND REAPING RURAL OPPORTUNITY Growing Consumers in Emerging Rural Markets Plowing New Routes to Rural Markets Seeding Innovation and Prosperity Through Technology Harnessing Innovation to Solve Social Problems THE RURAL CHALLENGES The End of the Last Mile
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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NLS | C L & P Se | Library Compactors | 343.071 MAH (Browse shelf(Opens below)) | Available | 35593 |
Foreword by A. Didar Singh and Nirankar Saxena Preface: A Rural Odyssey Acknowledgements RECOGNIZING THE RURAL OPPORTUNITY The Rural Consumer Opportunity Planting the Seeds of Prosperity in the Rural World The Influence of Religion in the Emerging Rural World GROWING AND REAPING RURAL OPPORTUNITY Growing Consumers in Emerging Rural Markets Plowing New Routes to Rural Markets Seeding Innovation and Prosperity Through Technology Harnessing Innovation to Solve Social Problems THE RURAL CHALLENGES The End of the Last Mile