Library Catalogue
The making of advertising : Gleanings from Subhas Ghosal (Record no. 37954)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00830nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210222121738.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s2002 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780333939161 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | n |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 923.200000 |
| Item number | IMA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Inam Syeda |
| 245 ## - TITLE STATEMENT | |
| Title | The making of advertising : Gleanings from Subhas Ghosal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Macmillan India |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 400p |
| Dimensions | xvii |
| 365 ## - TRADE PRICE | |
| Price amount | Gratis |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Book Description<br/>Subhas Ghosal was a towering personality in the profession and in the business of advertising. He is widely considered as one of the founding fathers of advertising in India. This book provides rare learning for all advertising professionals and also the g |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. Advertising Executives - India - Biography |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| -- | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKs |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLS | NLS | Library Compactors | 30/05/2017 | 923.2 IMA | 32057 | 30/05/2017 | 30/05/2017 | BOOKs |