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The making of advertising : Gleanings from Subhas Ghosal

By: Contributor(s):
Publication details: New Delhi Macmillan India 2002Description: 400p xviiISBN:
  • 9780333939161
Subject(s): DDC classification:
  • 923.200000 IMA
Contents:
Book Description Subhas Ghosal was a towering personality in the profession and in the business of advertising. He is widely considered as one of the founding fathers of advertising in India. This book provides rare learning for all advertising professionals and also the g
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BOOKs NLS Library Compactors 923.2 IMA (Browse shelf(Opens below)) Available 32057

Book Description
Subhas Ghosal was a towering personality in the profession and in the business of advertising. He is widely considered as one of the founding fathers of advertising in India. This book provides rare learning for all advertising professionals and also the g