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Political campaign communication : principles and practices / Judith S. Trent

By: Contributor(s): Series: Communication, media, and politicsPublisher: Lanham : Rowman & Littlefield, 2016Edition: 8th edDescription: ix, 360 p. ; 26 cmISBN:
  • 9781442243330
  • 9781442243347 (pbk.)
Subject(s): DDC classification:
  • 324.7 TRE
Contents:
Preface; 1: Communication and Political Campaigns: Part I: Principles of Political Campaign Communication; 2: Communicative Functions of Political Campaigns First Political Stage: 3: Communicative Styles and Strategies of Political Campaigns Preliminary Considerations Styles and Strategies of Campaigns Conclusions; 4: Communicative Mass Channels of Political Campaigning Early Studies Contemporary Studies Conclusions; 5: Communicative Types and Functions of Televised Political Advertising; Part II: Practices of Political Campaign Communication; 6: Public Speaking in Political Campaigns; 7: Recurring Forms of Political Campaign Communication; 8: Debates in Political Campaigns; 9: Interpersonal Communication in Political Campaigns; 10: Advertising in Political Campaigns; 11: New Communication Technologies and Political Campaigns.
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Preface; 1: Communication and Political Campaigns:
Part I: Principles of Political Campaign Communication;
2: Communicative Functions of Political Campaigns First Political Stage:
3: Communicative Styles and Strategies of Political Campaigns Preliminary Considerations Styles and Strategies of Campaigns Conclusions;
4: Communicative Mass Channels of Political Campaigning Early Studies Contemporary Studies Conclusions;
5: Communicative Types and Functions of Televised Political Advertising;
Part II: Practices of Political Campaign Communication;
6: Public Speaking in Political Campaigns;
7: Recurring Forms of Political Campaign Communication;

8: Debates in Political Campaigns;

9: Interpersonal Communication in Political Campaigns;

10: Advertising in Political Campaigns;

11: New Communication Technologies and Political Campaigns.