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Advertising law and ethics by

Sawant P B
Bandyopadhyay P K

Edition:

Publication details: Delhi Universal Law Publishing Co.Pvt.Ltd. 2002

Availability: Items available for loan: NLS (1)Location, call number: Book Section 343.099 SAW-2.

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Advertising law and ethics by

Sawant P B
Bandyopadhyay P K

Edition:

Publication details: Delhi Universal Law Publishing Co.Pvt.Ltd. 2002

Availability: Items available for loan: NLS (1)Location, call number: NAB Compactor 343.099 SAW-1.

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Advertising to children : Concepts and controversies by

Macklin M Carole
Carlson Les

Edition:

Publication details: London Sage Publications 1999

Availability: Items available for loan: NLS (1)Location, call number: NLS 302.23 MAC.

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The craft of copywriting by

Valladares June A

Publication details: New Delhi Response Books 2000

Availability: Items available for loan: NLS (1)Location, call number: NAB Compactor 659.13 VAL.

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Essentials of advertising by

Chandan J S
Jagjit Singjh Malhan P N

Edition:

Publication details: New Delhi Oxford & IBH Publishing Co. 1990

Availability: Items available for loan: NLS (1)Location, call number: Xerox Bound Volumes 343.099 CHA-1.

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Essentials of advertising by

Chandan J S
Jagjit Singjh Malhan P N

Edition:

Publication details: New Delhi Oxford & IBH Publishing Co. 1990

Availability: Items available for loan: NLS (1)Location, call number: Xerox Bound Volumes 343.099 CHA-2.

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Essentials of advertising by

Chandan J S
Jagjit Singjh Malhan P N

Edition:

Publication details: New Delhi Oxford & IBH Publishing Co. 1990

Availability: Items available for loan: NLS (1)Location, call number: Xerox Bound Volumes 343.099 CHA-3.

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Advertising law and regulatin by

Crown Giles

Publication details: London Butterworths 1998

Availability: Items available for loan: NLS (1)Location, call number: Library Compactors 343.099 CRO.

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Webvertising : Unfair competition and trademarks on the internet by

Stecher Matthias

Publication details: London Kluwer Academic Publishers 1999

Availability: Items available for loan: NLS (1)Location, call number: Library Compactors 346.0488 STE.

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Advertising law and ethics by

Sawant P B
Bandyopadhyay P K

Edition:

Publication details: Delhi Universal Law Publishing Co.Pvt.Ltd. 2002

Availability: Items available for loan: NLS (1)Location, call number: Library Compactors 343.099 SAW-3.

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11.

Deception in the marketplace by

Boush David M
Friestad Marian Wright Peter

Edition:

Publication details: London Routledge 2010

Availability: Items available for loan: NLS (1)Location, call number: NAB Compactor 659.101 BOU.

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Regulating Internet abuses : invasion of privacy / Phaedon John Kozyris, [editor]. by

Kozyris, Phaedon J. (Phaedon John)

Publication details: Alphen aan den Rijn : Kluwer Law International, 2007

Online resources:

Table of contents

Availability: Items available for loan: NLS (1)Location, call number: Book Section 343.09945 KOZ.

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13.

Developments in the Law, Deceptive Advertising by

William L. Procerr

Edition:

Publication details: Harvard Harvard Law Review 1967

Availability: Items available for loan: NLS (1)Location, call number: Documentation Centre 343.099 WIL.

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14.

Identifying Misleading Advertising, Vol. 8, September (1981), 2001 by

Russo J. Edward
Metcalf Barbara L. Stephens Debra

Edition:

Publication details: Journal of Consumer Research 2001

Availability: Items available for loan: NLS (1)Location, call number: Documentation Centre 343.071 RUS.

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Advertising marketing and brand building : Understanding consumer behaviour by

Posavac Steven S

Publication details: New Delhi Reference Press 2012

Availability: Items available for loan: NLS (1)Location, call number: Library Compactors 343.071 POS.

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16.

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Advertising, society, and consumer culture by

Hovland Roxanne
Wolburg Joyce M

Publication details: New Delhi Reference Press 2011

Availability: Items available for loan: NLS (1)Location, call number: Library Compactors 343.071 HOV.

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Advertising, society, and consumer culture by

Hovland Roxanne
Wolburg Joyce M

Publication details: London M E Sharpe 2010

Availability: Items available for loan: NLS (1)Location, call number: Library Compactors 343.071 HOV.

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Consumer behavior and advertising involvement : Selected works of Herbert E Krugman by

Krugman Edward P

Publication details: London Routledge 2008

Availability: Items available for loan: NLS (1)Location, call number: Library Compactors 343.071 KRU.

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Deception in the marketplace by

Boush David M
Friestad Marian WRight Peter

Publication details: London Routledge 2009

Availability: Items available for loan: NLS (1)Location, call number: NAB Compactor 659.101 BOU.

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20.

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Visual marketing : from attention to action by

Wedel Michel
Peters Rik

Publication details: London Psychology Press 2008

Availability: Items available for loan: NLS (1)Location, call number: NAB Compactor 659.1 WED.

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