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Nudge : Improving decisions about health, wealth and happiness by

Thaler Richard H
Sunstein Cass R

Edition:

Publication details: London Penguin Books 2009

Availability: Items available for loan: NLS (1)Location, call number: Book Section 330.01 THA.

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Buying power : A history of consumer activism in America by

Glickman Lawrence B

Edition:

Publication details: London University of Chicago 2009

Availability: Items available for loan: NLS (1)Location, call number: Book Section 381.3 GLI.

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Behavioural economics in consumer policy : The economic analysis of standard terms in consumer contracts revisited by

Luth Hanneke

Publication details: Oxford Intersentia 2010

Availability: Items available for loan: NLS (1)Location, call number: Consumer Law Section 343.071 LUT.

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Advertising, society, and consumer culture by

Hovland Roxanne
Wolburg Joyce M

Publication details: New Delhi Reference Press 2011

Availability: Items available for loan: NLS (1)Location, call number: Library Compactors 343.071 HOV.

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Advertising, society, and consumer culture by

Hovland Roxanne
Wolburg Joyce M

Publication details: London M E Sharpe 2010

Availability: Items available for loan: NLS (1)Location, call number: Library Compactors 343.071 HOV.

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Consumer behavior and advertising involvement : Selected works of Herbert E Krugman by

Krugman Edward P

Publication details: London Routledge 2008

Availability: Items available for loan: NLS (1)Location, call number: Library Compactors 343.071 KRU.

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Social psychology of consumer behavior by

Wanke Michaela

Publication details: London Routledge 2009

Availability: Items available for loan: NLS (1)Location, call number: Library Compactors 343.071 WAN.

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Transformative consumer research for personal and collective well-being by

Mick David Glen
Pettigrew Simone Pechmann Cornelia

Publication details: London Routledge 2012

Availability: Items available for loan: NLS (1)Location, call number: Library Compactors 343.071 MIC.

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Shopping in the 21st century by

Lowrey Tina M

Publication details: New York Lawrence Erlbaum Associates 2008

Availability: Items available for loan: NLS (1)Location, call number: Library Compactors 343.071 LOW.

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The unmanageable consumer by

Gabriel Yiannis
Lang Tim

Edition: 2nd

Publication details: London Sage Publications 2006

Availability: Items available for loan: NLS (1)Location, call number: Library Compactors 343.071 GAB.

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11.

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Behavioural economics in consumer policy : The economic analysis of standard terms in consumer contracts revisited by

Luth Hanneke

Publication details: Cambridge Intersentia 2010

Availability: Items available for loan: NLS (1)Location, call number: Library Compactors 343.071 LUT.

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12.

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Handbook of culture and consumer behavior by

Sharon Ng
Lee Angela Y

Publication details: Oxford Oxford University Press 2015

Availability: Items available for loan: NLS (1)Location, call number: Library Compactors 343.071 SHA.

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The advertising effect : How to change behaviour by

Ferrier Adam

Publication details: Oxford Oxford University Press 2014

Availability: Items available for loan: NLS (1)Location, call number: Library Compactors 343.071 FER.

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Predictably irrational : the hidden forces that shape our decisions / Dan Ariely by

Ariely, Dan

Edition: 1st ed.

Publication details: New York : Harper, 2008

Availability: Items available for loan: NLS (1)Location, call number: NLS 153.83 ARI.

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Understanding Indian consumers / Durairaj Maheswaran and Thomas Puliyel by

Maheswaran, Durairaj
Puliyel, Thomas

Publication details: New Delhi : Oxford University Press, 2018

Availability: Items available for loan: NLS (2)Location, call number: Library Compactors 343.071 MAH-1, ...

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The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton. by

Norton, Michael I, 1975- [editor.]
Rucker, Derek D, 1977- [editor.]
Lamberton, Cait, 1975- [editor.]

Online resources:

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Availability: Items available for reference: NLS: Not for loan (1)Location, call number: NLS 658.8/342.

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The Curse of Bigness : Antitrust in the new Gilded Age / Tim Wu. by

Wu, Tim [author.]

Availability: Items available for loan: NLS (1)Location, call number: General Stacks 343.072 WU.

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The age of surveillance capitalism : the fight for a human future at the new frontier of power / Shoshana Zuboff by

Zuboff, Shoshana

Availability: Items available for loan: NLS (1)Location, call number: General Stacks 306.3 ZUB.

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The Attention Merchants : The Epic Scramble to Get Inside our Heads / Tim Wu. by

Wu, Tim [author.]

Edition: First Vintage Books Edition.

Availability: Items available for loan: NLS (1)Location, call number: NAB Compactor 659.1042 WU.

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The emergence of brand-name capitalism in late colonial India : advertising and the making of modern conjugality / Douglas E. Haynes. by

Haynes, Douglas E [author.]

Series: Critical perspectives in south asian history

Edition: 1 Edition.

Publisher: New York, NY : Bloomsbury Academic, 2022

Availability: Items available for loan: NLS (1)Location, call number: General Stacks 659.1 HAY.

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